Appex Consulting, a ‘boutique’ Salesforce consultancy based in Greece but with a global focus, proudly announces that it launches its operation in the Mediterranean, Africa and Middle-East. With a team of experienced consultants, developers and architects led by a founder who has represented Salesforce for many years in the Mediterranean, Appex brings deep expertise to businesses looking to harness the full power of the world’s best AI CRM platform.
Unlike many Salesforce consultancies that serve large multinationals, Appex is dedicated to supporting businesses of all size. By challenging the common misconception that Salesforce is ‘just a CRM’ or ‘suitable exclusively for big corporations’, Appex empowers all businesses to overcome operational hurdles and unlock growth opportunities through its tailor-made services around the Salesforce ecosystem.
Why Salesforce?
Salesforce is the world’s leading cloud-based platform for sales, service, marketing, analytics and IT. It offers comprehensive tools such as Sales Cloud, Service Cloud, Marketing Cloud, Tableau, Slack, and Mulesoft—each designed to enhance a different business function. Salesforce stands out as the only fully customizable and scalable cloud platform that integrates seamlessly with third-party systems, such as ERP systems and Project Management tools.
Additionally, this platform makes it remarkably easy for organizations to adopt the latest advancements in artificial intelligence (AI). With Salesforce Einstein and the newly announced Agentforce, businesses can deploy autonomous AI agents, leverage secure automation for smarter decisions and achieve greater efficiency.
The Services of Appex
Appex offers 4 core services:
- Salesforce Implementation: From initial setup to customization and system integration, Appex tailors Salesforce solutions to meet each business’s unique needs.
- Salesforce Consulting: Expert guidance on licensing, adoption strategies, competitive advantages and training to help businesses fully leverage the platform.
- Org Optimization: Identifying and fixing inefficiencies and performance issues in existing Salesforce instances for smooth operations.
- Managed Services: Ongoing support and administration for teams looking to offload back-end tasks so they can focus on their core work.
Founder’s Vision
Faidon Giachanatzis, Founder of Appex, shares his vision:
“Appex was created to address a critical gap noticed continuously in the emerging markets of Southern Europe, Middle-East and Africa. Businesses now more than ever and especially in Greece, prioritize growth by transforming old processes and wanting to become more data-driven and adopt AI, but they lack the proper tools and support to handle such changes. Salesforce is the best platform to drive this transformation and although it can become complex for the untrained user, Appex is here to ensure the smooth and successful adoption of a system tailored to the specific needs of each end user.”
“We are pleased to support companies in Greece and abroad by providing technical and commercial guidance, flexible service packages and a results-driven approach. As a trusted advisor to our clients and a certified partner with Salesforce as a software vendor, we know ‘what good looks like’ and demonstrate our passion for this technology consistently through our engagements.”
For more information about Appex, visit appexconsulting.com or contact the team at hello@appexconsulting.com to begin your digital transformation journey now!
This article was also recently featured on DailyFax and NetFax, 2 business newsletters from Boussias Media, the biggest B2B trade publisher in Greece.