Salesforce is the world’s leading cloud platform that covers the digital needs of every business, such as Sales, Service, Marketing, Analytics & IT.
The Salesforce Customer 360 offers a solution for each business function:
Sales Cloud
Sales Cloud is the world’s top CRM platform. It centralizes customer information, streamlines sales processes, and provides analytics for data-driven decision-making.
With features such as lead management, opportunity tracking, and workflow automation, it aims to enhance sales efficiency and collaboration.
Service Cloud
Service Cloud is a customer service and support platform. It helps businesses manage and resolve customer inquiries efficiently through a centralized system.
It provides tools for case management, knowledge base access, and multi-channel support, enhancing customer satisfaction and service team productivity.
Experience Cloud
Experience Cloud, formerly known as Community Cloud, is a platform that enables businesses to create branded online communities and portals for their customers, partners, and employees.
It facilitates collaboration, engagement, and self-service by providing a unified space for users to interact, share information and access resources. With this, the whole user experience is elevated and stronger relationships are formed.
Marketing Cloud
Marketing Cloud is a comprehensive digital marketing platform. It enables businesses to create, automate, and optimize marketing campaigns across various channels.
It provides tools for email marketing, social media engagement, advertising, and analytics. This allows organizations to target and engage their audience effectively while tracking and analyzing campaign performance.
Slack
Slack is a collaboration platform that simplifies communication and teamwork within organizations through channels, direct messaging, and integrations, fostering real-time collaboration and information sharing.
It offers a centralized space for teams to collaborate, share files, and streamline communication, enhancing productivity and reducing reliance on traditional email communication.
Tableau Analytics
Tableau is a business intelligence & analytics platform that enables organizations to explore, visualize, and derive insights from their data.
It provides tools for creating interactive dashboards, generating reports, and making data-driven decisions using AI. With this tool, businesses leverage their information to gain a deeper understanding of performance and trends.
Mulesoft
MuleSoft is an integration & automation platform that enables organizations to connect applications, data, and devices across cloud and on-premises environments. This platform sits as a ‘middleware’ between systems and provides value both to Salesforce products and third parties.
By using APIs and pre-built connectors, MuleSoft simplifies data flow between systems, making it easier to automate processes, improve data accessibility, and accelerate digital transformation.
Data Cloud
Data Cloud is a real-time data platform that unifies customer data from multiple sources, providing a 360-degree view of each customer.
It enables companies to capture, harmonize, and analyze data instantly, delivering personalized experiences and actionable insights across all Salesforce applications.
Revenue Cloud
Revenue Cloud is a comprehensive solution designed to streamline the revenue lifecycle for businesses. It combines Configure, Price, Quote (CPQ) and Billing capabilities, helping companies manage complex sales processes from pricing to invoicing.
It supports product configuration, contract & order management, pricing optimization, quote generation, and automated billing and invoicing. It also integrates with other Salesforce products, which creates a more seamless buying experience for customers.
Commerce Cloud
Commerce Cloud is a cloud-based e-commerce platform. It empowers businesses to create seamless and personalized shopping experiences across various channels.
It provides features for online storefronts, order management, and marketing. Companies leverage this platform to efficiently manage and optimize their digital commerce operations.
Salesforce has been in the forefront of Artificial Intelligence since 2014.
Through Salesforce Einstein & Agentforce, the platform is best suited to tackle most common problems, enhance customer engagement, productivity and decision-making.
