Job Title: Business Development Representative
Location: 100% Remote in Greece
Employment Type: Full Time
Gross Compensation: 24,000€ - 33,000 € OTE
About Appex
Appex is one of the leading Salesforce consultancies in Greece, serving clients globally. Founded by an ex-Salesforce executive, we are one of the very few Salesforce Partners in the Mediterranean offering tailored services to businesses of all sizes. Our 100% remote team prioritizes work-life balance, agility, and delivering impactful solutions on the best AI-driven CRM platform in the world.
Role Overview
As our first Business Development Representative, you will expand the pipeline that drives Appex' growth. Your goal is simple and measurable: book qualified meetings. You will own the top of the funnel end to end — picking the markets and accounts worth going after, reaching them through cold email and cold calls, qualifying what comes back, and handing over conversations that become client engagements.
You will work side by side with our CEO on go-to-market — which segments we chase, how we position, what the messaging says — and you will help define how Appex generates additional demand.
Key Responsibilities
Market Targeting & Pipeline Generation: Define and prioritize the segments, industries, and accounts worth pursuing across Greece and our international markets — then work them until they produce qualified meetings.
Cold Outbound: Write and run cold email sequences and prospect.
Cold Outbound: Prospect through daily outbound calls and emails to targeted prospects, handle objections on the spot, and convert interest into booked meetings.
Inbound & Follow-Up: Respond fast to inbound enquiries and keep a structured follow-up rhythm with prospects who are a fit but not ready yet.
Qualification & Discovery: Understand a prospect's business before the first meeting, and hand over only opportunities that genuinely fit what we deliver.
AI-Assisted Prospecting: Use AI tools to research accounts, personalize outreach, and automate the repetitive parts of prospecting.
Market Intelligence: Stay close to the Greek and regional Salesforce ecosystem — who is buying, who is hiring, which partners and competitors are active — and use it to time and target your outreach.
GTM Collaboration: Work directly with our CEO on go-to-market — target market selection, messaging, and outbound experiments — and turn those decisions into campaigns you run.
Events: Support the planning and running of Appex events and our presence at industry events — building the invite list, booking the right attendees, and converting conversations on the day into booked meetings.
Internal Projects: Collaborate and own parts of the various internal projects Appex is running, especially around AI and product.
Required Qualifications
Bachelor’s degree in Business, Economics, Marketing, Entrepreneurship, or equivalent experience.
Minimum 1 year’s experience in sales development, inside sales, or a similar B2B pipeline-generation role.
Native or fluent Greek and excellent verbal and written communication skills in English.
Hands-on experience working in a CRM (ideally Salesforce), with the discipline to keep records clean without being chased.
Comfort with cold outbound — both email and the phone. You are not put off by calling someone who does not know you, and you know the difference between persistence and pestering.
Self-directed and organized — you will be working remotely with a lot of autonomy from day one.
A hunter’s mindset — you go and find the business rather than waiting for it to appear. Outcomes will follow.
Preferred Qualifications
Experience selling into the Greek mid-market segment, or similar markets.
Background in B2B software, SaaS, or professional services.
Salesforce certifications (e.g., Salesforce Certified Associate, Salesforce Administrator).
Hands-on experience with modern prospecting tooling (e.g., Clay, LinkedIn Sales Navigator, Lusha, Apollo).
Proven use of AI tools (e.g., Claude) for research, personalization, or workflow automation in a sales context (and knowing where not to use AI).
Experience supporting or running B2B events or webinars.
Additional languages relevant to our markets.
Why Join Appex?
Competitive Base Plus Commission – An above-market base with a commission plan tied directly to the meetings you book and the deals they become.
A Real Career Path – As our first BDR, you are not joining a multi-year promotion queue. Perform and the route to Account Executive or a broader commercial role is open and short.
Impactful Work – Work on diverse projects across industries and geographies.
AI-First Ways of Working – Access to leading AI tools and time set aside to build with them.
Start-Up Environment – A supportive, innovative workplace without corporate bureaucracy.
Fully Remote – Appex operates 100% remotely.
How to Apply
Send your CV to careers@appexconsulting.com. We review applications within 5-7 business days and will reach out to selected candidates for an interview.